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Emma Hartvig: Striking and Contemporary Fashion Photography

Emma Hartvig’s Photography Style

     It is indeed fascinating and difficult to express using varied elements of fashion, abstraction and patterns within one frame, but not for a Swedish photographer Emma Hartvig. Most of the times, photographers prefer to concentrate on one element or a series of similar elements in their photography styles, but Hartvig seems to believe in experimenting with distinct factors to complement each other. She has been working with various fashion brands, such as Chanel, Miu Miu, Loewe and fashion publications, such as AnOther Magazine, Kinfolk wallpaper, Telegraph Luxury etc. One of the interesting aspects about her photography is that whatever she captures, seems classy and defines the brand in the best way possible. She highlights the aesthetic elements of the brand by capturing the product, while not losing out on the bigger picture of its placement and use, in general.

Emma Hartvig - Bulding Block (left) Marie Claire France (right), minus37
Emma Hartvig - Bulding Block (left) / Marie Claire France (right)

Exploring Fashion Photography

It is amazing to see how her photography has a fashionable tone. If the focus of object is a sporty black and white shoe, she would not just include the shoe and a fancy background, but also highlight upon the person wearing it and the way she is carrying it. She defines a bold fashion statement by not just focusing on the product itself, but by embracing other elements, which never go unnoticed. Most of her images, such as a woman wearing a classy pair of shoes on a sunny day and a lady wearing a gorgeous red dress for a fancy occasion would make you want to picture yourself as the person in her photographs.

Emma Hartvig - L' Officiel Paris, minus37com
Emma Hartvig - L' Officiel Paris

Unique Sense of Storytelling

Some photographers are storytellers and some of them believe in creating a sense of imagination, especially for those who are seeking to live the once-in-a-lifetime moment. Hartvig falls in the latter category, where she ensures that her photographers make you drool in a world you would love to live in and you tend to create a story of your own. Those are the best kind of stories when you picture yourself in them, and you feel closer, not only to yourself but to the brand itself.

All images copyright of Emma Hartvig.

You can view more work by Emma Hartvig on her Website and Instagram.

Article written by Sonal Chanana

Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com
Emma Hartvig - minus37com

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